William Gruntler

William Gruntler
About Us

Bill Gruntler LUTCF, is a former combat-trained United States Marine, who exercises a genuine client-focused approach instilled by a strong religious upbringing, discipline and integrity forged by years in the Marines. As the principal of his Registered Investment Advisory firm, As-set Protection Group, he has a legal fiduciary obligation to act first in the best interest of his clients, unlike many traditional sales organizations. Bill is not obligated to any one investment or insurance company, assuring a non-based approach to client’s needs.
He is the CEO and founder of Asset Protection Group, a company dedicated to educating and serving professionals, business owners, and retirees. He accomplishes this as an instructor in numerous educational courses offered at local community colleges and other public venues. He has earned the designation of Life Underwriter Training Council Fellow (LUTCF), which is jointly conferred by the National Association of Insurance and Financial Advisors (NAIFA) and The American College. Bill is also certified to instruct CPA continuing education courses.
Asset Protection Group is a member of the National Association of Christian Financial Consultants, and Associate Members of both the Miami-Dade and Broward County Associations of Chiefs of Police. Bill is an active Board Member of Sheridan House Family Ministries, and supports two additional charities, Compassion International and US Marines Toys For Tots, as well as being active in their family’s church.
Bill began his career in the financial services industry in 1989, and he prides himself in giving personalized solutions based upon the unique needs of his clients. His faith-base approach to financial service and strong family values carry over into his practice, allowing him to demonstrate many of the values that clients commonly look for in a financial professional: honesty, sincerity, compassion, safety and trust.
As his way of giving back to the community, he often speaks publicly on subjects such as Asset Protection, Veterans Benefits, Identity Theft Prevention and many other important issues in today’s ever changing financial environment.
Bill’s family resides in the South Florida area and his greatest sense of pride is in his marriage to his wife Donna and their children Brooke and Wyatt.

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